Google Ads VA Dashboard

1. Take a screenshot of the current tracking rate

2. Flag the issue immediately using the "Flag Critical Issue" button

3. Include details about when you noticed the issue

4. Check if tracking numbers are working by making test calls

5. Do not wait for the end of day to report this issue

1. Always use negative exact match when adding new negative keywords

2. Document each negative keyword added with justification

3. Focus on search terms with high spend but low quality calls

4. Add to campaign level for broad issues, ad group level for specific issues

5. Track performance changes after adding negatives

The following changes ALWAYS require prior approval:

• Adding new keywords

• Changing budgets or bid strategies

• Pausing existing keywords or campaigns

• Modifying ad copy or extensions

• Changing landing page assignments

• Adjusting targeting settings

Your end-of-day report should include:

1. Summary of completed tasks

2. Key performance metrics and any significant changes

3. AvengeHub tracking statistics

4. List of any negative keywords added

5. Problematic campaigns and issues identified

6. Recommendations that require approval

7. Any unresolved issues that need attention

A keyword is considered underperforming if it exhibits:

• High spend with low conversion rate (25% below account average)

• Call duration consistently below 2 minutes

• Quality score of 3 or below

• CTR significantly below ad group average (30%+ lower)

• High impression count but low CTR

Document these issues but DO NOT pause keywords without approval

Follow these steps for your bi-weekly keyword performance review:

1. Set the date range to the last 14 days in Google Ads

2. Sort keywords by cost (highest to lowest)

3. For each keyword, calculate:

• ROAS = Conv. Value / Cost

• CPA = Cost / Conversions

4. Compare each keyword's ROAS to the account target ROAS

5. Identify keywords with high spend but low ROAS or high CPA

6. Document poor performers in the tracking sheet

7. Create recommendations for optimization (bid adjustments, etc.)

8. For keywords spending >$100 with ROAS < 50% of target, flag for possible pausing