Avenge Hub Dashboard

Tracking Template Section

This section outlines the essential elements for tracking your Pay-Per-Call campaigns effectively within Avenge Hub and Google Ads. Proper tracking is crucial for optimizing performance and demonstrating value.

Key Tracking Components:

Google Ads Conversion Tracking: Ensure you have set up conversion tracking in Google Ads to measure calls from ads. Use Google forwarding numbers for accurate tracking.
Call Tracking Platform (e.g., CallRail, Ringba): Integrate your call tracking platform with Google Ads to pass call data. Configure tracking numbers for different sources (Google Ads, Bing Ads, Landing Pages).
Avenge Hub Integration: Connect your call tracking platform to Avenge Hub to capture lead data and call details automatically. Map fields correctly to ensure data consistency.
UTM Parameters: Use consistent UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) on your landing page URLs used in ads. This helps segment traffic and analyze performance by campaign, ad group, and keyword.
Landing Page Tracking: Implement tracking scripts (e.g., Google Analytics, Facebook Pixel) on your landing pages to monitor user behavior and page performance.

Tracking Template Example (Google Sheet or similar):

Maintain a spreadsheet to consolidate key campaign information:

Campaign Name | Vertical | Target CPL | Tracking Number | Landing Page URL | Google Ads Campaign ID | Status
----------------|----------|------------|-----------------|------------------|------------------------|--------
HVAC Repair NYC | HVAC     | $50        | 555-123-4567    | example.com/hvac | 1234567890             | Active
Plumbing Dallas | Plumbing | $45        | 555-987-6543    | example.com/plumb| 0987654321             | Paused
...             | ...      | ...        | ...             | ...              | ...                    | ...

Regularly update this template and cross-reference data between Google Ads, your call tracking platform, and Avenge Hub to ensure accuracy.

Creating an Avenge Hub Campaign

Follow these steps to create a new campaign within the Avenge Hub platform. This process involves setting up the campaign structure, defining targeting, and configuring call routing.

1. Navigate to AvengeHub

2. Click "Create Campaign"

3. Name the campaign

4. Click "Vertical Dropdown"

5. Find the vertical in the drop down

6. Under call source. Select the "Click-to-call" option.

7. Click "Get Number" to get a new phone number

8. Click a number to purchase

9. Click "OK"

10. Select the "Google" option.

11. Select the "Inbound" option.

12. Click "Extend qualified duration to match offer"

13. Click "Include calls from blocked area codes"

14. Click "Use Twilio for state and ZIP code"

15. Click the "Payout" Section.

16. Click the "Percentage payout" field.

17. Type "100"

18. Click "Save"

Important: Refer to the Rev Report Template for structuring your campaign performance analysis.

Daily Task List (Full)

This comprehensive list covers daily checks and optimizations crucial for maintaining healthy Pay-Per-Call campaigns.

Morning Checks (15-30 mins):

Performance Overview: Review overall account/campaign spend, number of calls generated, and Cost Per Lead (CPL) or Cost Per Call compared to targets.

Budget Pacing: Check if campaigns are on track to spend their daily budget. Adjust bids or budgets slightly if significantly over/under pacing.

Conversion Tracking: Verify that conversions (calls) are being recorded correctly in Google Ads and the call tracking platform.

Critical Alerts: Check for any disapproved ads, limited budgets, or other critical notifications from Google Ads.

Mid-day/Ongoing Checks (5-10 mins per check):

Search Terms Report (STR): Review the STR for irrelevant search queries triggering ads. Add new negative keywords immediately.

Ad Performance: Briefly check Click-Through Rates (CTR) and conversion rates of top ads. Pause any ads performing significantly worse than others.

Call Log Quick Scan: Look at the recent call log in the tracking platform for any obvious anomalies (e.g., sudden drop in calls, calls from unexpected locations).

End-of-Day Review (10-20 mins):

Final Performance Check: Review the day's final numbers (spend, calls, CPL). Note any significant deviations or trends.

Prepare for Tomorrow: Make any necessary bid adjustments or minor optimizations based on the day's performance. Plan any larger tasks for the next day.

Quality Assurance Process (Full)

Implementing a robust Quality Assurance (QA) process is vital for ensuring the calls generated are valuable to your buyers and for optimizing campaign targeting. This involves regularly listening to calls and analyzing their content.

Step 1: Call Sampling

Determine a sampling rate (e.g., 10-20% of calls, or a fixed number per day/week).

Randomly select calls from different campaigns, ad groups, and keywords to get a representative sample.

Focus on calls near the minimum billable duration, as these are often borderline.

Step 2: Call Listening & Evaluation

Use the call tracking platform's interface to listen to recorded calls.

Evaluate calls based on pre-defined criteria:

Billable Status: Did the call meet the minimum duration requirement?
Caller Intent: Was the caller genuinely interested in the advertised service?
Relevance: Was the call relevant to the keywords/ads that generated it?
Service Area: Was the caller within the target service area?
Spam/Solicitation: Was it a spam call, misdial, or solicitation?
Duplicate: Was it a repeat caller within a short timeframe (if duplicates are excluded)?

Tag or categorize calls based on the evaluation (e.g., Qualified Lead, Wrong Number, Spam, Out of Area).

Step 3: Identify Non-Qualified Calls

Compile a list of calls deemed non-qualified based on the evaluation criteria.

Note the reason for non-qualification for each call.

Step 4: Dispute Non-Qualified Calls (If Applicable)

If your agreement with buyers allows for disputes, submit the non-qualified calls according to the agreed process and timeframe.

Track the status of disputed calls.

Step 5: Feedback Loop for Optimization

Negative Keywords: Analyze the content of non-qualified calls (especially irrelevant ones) to identify new negative keywords. Add these to the relevant campaigns/ad groups in Google Ads.

Ad Copy/Landing Page: If calls indicate confusion about the offer, review ad copy and landing pages for clarity.

Targeting: If many calls are from outside the service area, review location targeting settings.

Buyer Feedback: Share insights with buyers about call quality trends and collaborate on improvements.

Step 6: Reporting & Analysis

Track the percentage of qualified vs. non-qualified calls over time.

Analyze trends in reasons for non-qualification.

Report QA findings to stakeholders and demonstrate the impact of optimizations.

Google Ads Pay-Per-Call: Step-by-Step Guide

This guide provides a step-by-step process for setting up and managing Google Ads Pay-Per-Call campaigns, using an HVAC campaign as a primary example, but applicable to any service vertical.

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Step 1: Initial Setup & Planning

Define Campaign Goals (e.g., Target CPL $50 for HVAC repair leads).

Identify Target Audience & Service Area (e.g., Homeowners in NYC needing AC repair).

Set up Google Ads Account & Billing.

Choose Call Tracking Platform (e.g., CallRail, Ringba) & Set Up Account.

Determine Call Duration for Billable Calls (e.g., 60 seconds).

Step 2: Campaign Structure

Create New Campaign (Search Network, Call-Only or Ads with Call Extensions).

Set Location Targeting (Specific cities, zip codes relevant to service area).

Define Bidding Strategy (e.g., Maximize Conversions with Target CPA, Manual CPC).

Set Daily Budget.

Create Ad Groups based on service themes (e.g., HVAC Repair, AC Installation, Furnace Maintenance).

Step 3: Ad Creation

Write Compelling Ad Copy (Highlight benefits, urgency, call to action - "Call Now").

Set up Call Extensions using Tracking Numbers from your platform.

Alternatively, create Call-Only Ads using Tracking Numbers.

Implement other relevant Ad Extensions (Location, Sitelink, Callout).

Ensure Ad Scheduling matches business hours or call center availability.

Step 4: Keyword Strategy

Research relevant keywords for each ad group (e.g., "ac repair near me", "furnace installation cost").

Use Keyword Match Types effectively (Phrase, Exact recommended for control).

Create comprehensive Negative Keyword lists (e.g., -diy, -jobs, -free, -parts).

Organize keywords logically within ad groups.

Step 5: Tracking & Measurement

Set up Google Ads Conversion Tracking for Calls from Ads.

Integrate Call Tracking Platform with Google Ads (Import offline conversions or use API).

Configure Tracking Numbers in the platform for Google Ads source.

Verify conversions are reporting correctly in Google Ads.

Set up call recording and reporting in the call tracking platform.

Step 6: Optimization & Scaling

Regularly Monitor Performance (Daily/Weekly) - Spend, Calls, CPL, CTR.

Analyze Search Terms Report & Add Negative Keywords continuously.

Adjust Bids based on performance (Keyword, Device, Location, Time of Day).

Test Ad Copy variations (A/B Testing).

Refine Keyword lists (Pause/Remove underperformers, Add new opportunities).

Listen to Calls (QA Process) for insights into lead quality and keyword relevance.

Scale successful campaigns/ad groups by increasing budget or expanding targeting cautiously.

Avenge Hub Dashboard

Campaign Tracker

Quick Links

Landing Page Tracker

References

Daily Task List

Quality Assurance

Notes

Tracking Template Section

Key Tracking Components:

Tracking Template Example (Google Sheet or similar):

Creating an Avenge Hub Campaign

Daily Task List (Full)

Morning Checks (15-30 mins):

Mid-day/Ongoing Checks (5-10 mins per check):

End-of-Day Review (10-20 mins):

Quality Assurance Process (Full)

Step 1: Call Sampling

Step 2: Call Listening & Evaluation

Step 3: Identify Non-Qualified Calls

Step 4: Dispute Non-Qualified Calls (If Applicable)

Step 5: Feedback Loop for Optimization

Step 6: Reporting & Analysis

Google Ads Pay-Per-Call: Step-by-Step Guide

Step 1: Initial Setup & Planning

Step 2: Campaign Structure

Step 3: Ad Creation

Step 4: Keyword Strategy

Step 5: Tracking & Measurement

Step 6: Optimization & Scaling

Quality Assurance Process (Detailed)

Step 1: Call Sampling

Step 2: Call Evaluation Criteria

Step 3: Feedback & Optimization

Step 4: Reporting & Disputes

Step 5: Ongoing Optimization